Product reviews
Every product we review, we've either bought or been sent by the brand — and we say so. See our affiliate disclosure.
Ovulation Tracking
Clearblue
Advanced Digital Ovulation Test
Identifies 2 fertile days plus your 2 highest-fertility peak days by tracking two hormones, not one.
Easy@Home
Ovulation Test Strips 50-Pack
Budget-friendly LH strips for daily testing across a full cycle without the cost of digital tests.
Prenatal Vitamins
Pregnacare
Pregnacare Original
The UK's best-selling pregnancy supplement, with 19 nutrients including folic acid and vitamin D for every stage of pregnancy.
Seven Seas
Pregnancy Vitamins with Omega-3 DHA
A capsule-and-tablet duo pack combining Omega-3 DHA for brain and vision development with advanced folic acid.
Morning Sickness Relief
Sea-Band
Sea-Band Mama Acupressure Wristbands
Drug-free acupressure wristbands that press on the P6 point to relieve morning sickness nausea.
Sea-Band
Sea-Band Mama Ginger Lozenges with Folic Acid
Sugar-free ginger lozenges fortified with folic acid, formulated to soothe queasy tummies on the go.
Prenatal & Conception Vitamins
Pregnacare
Conception Vitamin & Mineral Tablets
The UK's best-selling conception supplement — 400mcg folic acid plus zinc and vitamin D for both partners trying to conceive.
Wild Nutrition
Fertility Support For Her
Food-grown folate and nutrients in a gentler, whole-food form for those sensitive to synthetic vitamins.
Maternity Bras
Cake Maternity
Tutti Frutti Padded Nursing Bra
A padded, wire-free nursing bra with drop-cup access, sized up to a K cup for full bust support.
Bravado Designs
Body Silk Seamless Nursing & Maternity Bra
A stretch-to-fit seamless bra that moves with your changing shape through pregnancy and nursing.
Fertility Apps & Tools
Flo Health
Flo Premium — Cycle & Fertility Tracker
The most widely used cycle-tracking app, with AI-predicted fertile windows and symptom logging.
Femometer
Vinca Bluetooth Basal Body Thermometer
Measures to 1/100th degree accuracy and syncs to an app to chart temperature-based ovulation confirmation.
Cots & Nursery Furniture
Baby Monitors
Angelcare
AC527 3-in-1 Movement, Sound & Video Monitor
A 5-inch touchscreen video monitor with an under-mattress movement sensor pad and two-way talk.
Motorola
Smart Nursery Cam Video Baby Monitor
A Wi-Fi connected camera with night vision and room temperature tracking, viewable from a phone app anywhere.
Maternity Wear
Isabella Oliver
Araminta Maternity Dress
A flattering ruched-waist jersey dress in eco-friendly fabric that grows with the bump through pregnancy.
JoJo Maman Bébé
Maternity High-Waisted Leggings
Soft, stretchy over-bump leggings that offer everyday comfort and support from early pregnancy onward.
Pregnancy Pillows
Dreamgenii
Pregnancy, Support and Feeding Pillow
A midwife-recommended pillow shaped to support the bump, back and knees, encouraging optimal left-side sleeping.
Theraline
The Original Maternity and Nursing Pillow
A long, mouldable micro-bead pillow that supports the whole body in pregnancy and doubles as a feeding pillow.
Hospital Bag Essentials
Kit & Kin
Hypoallergenic Newborn Nappies Size 1
Plant-based, chlorine-free nappies with an umbilical cord cut-out, sized for newborns from birth.
Lansinoh
HPA Lanolin Nipple Cream
A purified lanolin cream that soothes sore, cracked nipples and is safe to leave on before feeding — a hospital bag staple.
Infant Car Seats
Maxi-Cosi
CabrioFix i-Size Baby Car Seat
A lightweight, 3.2kg i-Size infant carrier suitable from birth, compatible with a wide range of ISOFIX bases.
Cybex
Cloud T i-Size Rotating Baby Car Seat
A rotating, lie-flat i-Size infant seat with in-car recline, designed for safer, more comfortable newborn journeys.
Feeding Bottles
Tommee Tippee
Closer to Nature Baby Bottles, Pack of 2, 260ml
The UK's best-selling baby bottle, with a breast-like teat and anti-colic valve for an easy switch between breast and bottle.
MAM
Easy Start Anti-Colic Bottle Set, Large
Self-sterilising bottles with a vented base proven to reduce colic, plus a SkinSoft teat that most babies accept straight away.
Swaddles & Sleepsuits
Love To Dream
Swaddle UP Original, 1.0 Tog
An arms-up swaddle design that lets babies self-soothe with hands near their face while keeping hips loose and healthy.
Tommee Tippee
The Original Grobag Baby Sleep Bag, 2.5 Tog
A cotton-rich sleep bag with a hip-healthy, roomy fit that removes the need for loose blankets in the cot.
Nappies & Wipes
Pampers
Baby-Dry Nappies, Jumbo+ Pack
The UK's most-trusted nappy, with up to 12 hours of leak protection so nights stay dry and undisturbed.
Huggies
Pure Baby Wipes, 0% Plastic
99% pure water wipes with no added fragrance, designed to be gentle enough for newborn skin from day one.
Weaning & Highchairs
IKEA
ANTILOP Highchair with Safety Belt
A lightweight, easy-to-clean highchair that takes apart in seconds and remains one of the most popular first highchairs in the UK.
Joie
Mimzy Snacker Highchair
A compact table-clamping highchair with a 3-position adjustable tray that folds flat for easy storage.
Breast Pumps
Medela
Swing Flex Electric Breast Pump
A single electric pump with an adjustable PersonalFit Flex shield that adapts to your shape for more comfortable, efficient expressing.
Elvie
Elvie Double Electric Breast Pump
An ultra-quiet, wearable pump that fits discreetly inside a bra, letting you express hands-free wherever you are.
Baby-Proofing & Mobility
Safety 1st
Easy Close Extra Tall Safety Gate
A pressure-fit stair and doorway gate with one-handed opening and an extra-tall design to keep determined climbers contained.
IKEA
UPPSTÅ Toddler Walker
A push-along walker with an adjustable handle that supports first steps and grows in confidence alongside your toddler.
Toddler Beds
IKEA
KRITTER Toddler Bed Frame with Guard Rail
A sturdy first bed with a built-in guard rail that eases the move from cot to bed at 70x160cm.
IKEA
SNIGLAR Toddler Bed Frame with Guard Rail
A simple solid-wood toddler bed with a protective guard rail, sized to fit small rooms at 70x160cm.
Potty Training
My Carry Potty
My Carry Potty Travel Potty
An award-winning, fully leak- and odour-proof travel potty with a sealing lid, ideal for days out mid-training.
Ingenuity
My Size Potty Pro
A realistic-feeling potty with a removable topper that converts into a toilet training seat as your toddler progresses.
Reins & Safety Harnesses
John Lewis ANYDAY
ANYDAY Baby Harness and Walking Reins
Adjustable padded reins with a back clasp toddlers can't undo themselves, keeping confident walkers close on busy outings.
LittleLife
Toddler Rein, Dinosaur
A fun mini backpack that doubles as a tested and approved safety harness, giving toddlers a sense of independence.