Editorial Policy

How we choose what to review

We prioritise products that are widely available in the UK, from brands with an established track record, across the categories a real "what do I need" checklist would cover for each stage. Being sent a product for testing never guarantees it gets reviewed, and never guarantees a good score.

How we score

Every product category has its own set of scoring criteria, weighted by what actually matters for that category — for example, feeding bottles are scored on anti-colic performance, ease of cleaning, and how readily babies accept the teat, not a generic one-size-fits-all rubric. Each criterion is scored out of 10 and combined into a weighted overall score, shown on every product page under "How we scored it."

Hands-on testing status

We're building this site ahead of our own baby arriving, so most reviews right now are built from research and published manufacturer specifications rather than hands-on use. Every product page shows a clear badge — "Hands-on tested by us" or "Not yet hands-on tested" — so you always know which you're reading. Scores and recommendations are never inflated to compensate for not having tested something yet; where we haven't used a product ourselves, the review reflects that.

Where our information comes from

Product facts (dimensions, materials, age ranges, safety standards and certifications) are taken from the manufacturer's own specification sheets and product pages, which we link from each review where one exists. Articles cite their sources at the foot of the page, and health or safety guidance is checked against official UK sources such as the NHS and The Lullaby Trust rather than other blogs. If a claim can't be traced to a source, we leave it out.

Who writes and reviews

Every review, roundup and article names its author and links to their profile. Scores are set by the author using the published criteria for the category, not by the brand and not by an algorithm tuned for affiliate income.

Keeping reviews up to date

Reviews show the date they were published and, where changed, when they were last updated. We revisit a review when a product is revised, discontinued, or when we get hands-on time with something we previously scored from research alone — and the badge on the page changes when that happens.

Buying, gifting, and disclosure

Once we do buy or receive a product, it's either bought with our own money or sent to us by a brand for testing — and we always disclose which, on the product page. Sponsorship or a free product never buys editorial coverage or a specific score — see our affiliate disclosure for how we make money from this site.

Corrections

If you spot something inaccurate on the site, or a product has changed since we reviewed it, let us know and we'll look into it.