Vitafem — Premium Fertility Multivitamin for Women

Zita West's formula is built specifically around trying-to-conceive nutrient needs rather than being a pregnancy multivitamin repurposed for pre-conception use, with a broader spread of antioxidants (including CoQ10 and selenium) alongside the NHS-recommended folic acid baseline. This puts it at the premium end of the category compared with Pregnacare Conception already stocked here, reflecting the clinic-developed formulation and wider ingredient list.

Against Wild Nutrition's food-grown option also in this category, Zita West leans more into a clinical, evidence-referenced positioning (it's developed by a Harley Street fertility specialist), while Wild Nutrition leans into whole-food-sourced nutrients that some find gentler on digestion. Both are considerably pricier than Pregnacare's more basic formula — the question worth asking yourself is whether the broader antioxidant profile justifies the extra cost for your situation, which is worth discussing with a GP if you have specific fertility concerns.