Zita West
Vitafem — Premium Fertility Multivitamin for Women
7.2/10 overallAround £30 for a month's supply
A comprehensive conception-focused supplement developed by a fertility specialist clinic, with a broader nutrient and antioxidant profile than a standard prenatal.
The verdict
Zita West's Vitafem is a clinic-developed conception supplement with a broader antioxidant profile — including CoQ10 and selenium — alongside NHS-recommended folic acid. Best for anyone actively investigating fertility with a specialist who wants a wider nutrient spread. It's significantly pricier than standard conception vitamins with no stronger evidence of improved conception rates than basic folic acid alone.
Zita West's formula is built specifically around trying-to-conceive nutrient needs rather than being a pregnancy multivitamin repurposed for pre-conception use, with a broader spread of antioxidants (including CoQ10 and selenium) alongside the NHS-recommended folic acid baseline. This puts it at the premium end of the category compared with Pregnacare Conception already stocked here, reflecting the clinic-developed formulation and wider ingredient list.
Against Wild Nutrition's food-grown option also in this category, Zita West leans more into a clinical, evidence-referenced positioning (it's developed by a Harley Street fertility specialist), while Wild Nutrition leans into whole-food-sourced nutrients that some find gentler on digestion. Both are considerably pricier than Pregnacare's more basic formula — the question worth asking yourself is whether the broader antioxidant profile justifies the extra cost for your situation, which is worth discussing with a GP if you have specific fertility concerns.
Is the Vitafem — Premium Fertility Multivitamin for Women worth it?
- Broader antioxidant and nutrient profile than basic conception multivitamins
- Clinically-informed formulation from a fertility specialist
- Well suited if actively investigating fertility with a specialist
What are the downsides of the Vitafem — Premium Fertility Multivitamin for Women?
- Significantly pricier than standard conception vitamins
- Broader ingredient list means more to check against any existing medication
- No stronger evidence of improved conception rates than basic folic acid supplementation
Specs
- Dosage
- As per pack instructions
- Format
- Capsules
- Folic acid
- 400mcg
- Developed by
- Fertility specialist clinic
- Additional actives
- CoQ10, selenium, zinc, vitamin D
How we scored it
Nutrient Completeness
Coverage of folic acid, zinc, vitamin D and other conception-relevant nutrients at recommended doses.
Broadest nutrient and antioxidant profile in the category, including CoQ10 and selenium.
Tolerability
How easy the supplement is to take and digest without side effects.
Capsule format generally well tolerated; broader ingredient list to check against medication.
Value for Money
Cost per month relative to what you get.
Premium pricing without proven superior conception outcomes over basic folic acid supplementation.
Weighted by importance for this category — see our editorial policy for how we test.
How this review was done
We haven't used the Vitafem — Premium Fertility Multivitamin for Women ourselves yet. This review is built from Zita West's published specifications and product information, and scored the same way as everything else on the site. We'll update it, and the badge above, once we've tested it hands-on.
How it compares
|  |  |  | |
|---|---|---|---|---|
| Price | Around £30 for a month's supply | £38.00 (30-day supply) | Around £2 for 90 tablets | £12.99 (30 tablets) |
| Overall score | 7.2/10 | 7/10 | 7.7/10 | 7.7/10 |
| Dosage | As per pack instructions | As directed, typically 3-4 tablets daily | One tablet daily | 1 tablet daily |
| Format | Capsules | — | Small tablet | — |
| Folic acid | 400mcg | — | 400mcg (NHS-recommended dose) | 400mcg |
Frequently asked questions
What makes Vitafem different from Pregnacare Conception?+
It's built specifically around trying-to-conceive nutrient needs with a broader spread of antioxidants, including CoQ10 and selenium, alongside the NHS-recommended folic acid baseline. This puts it at the premium end of the category compared with Pregnacare Conception's more basic formula.
Is it worth the extra cost?+
That's worth weighing carefully — both Zita West and similar premium options are considerably pricier than Pregnacare's basic formula, and there's no stronger evidence of improved conception rates than basic folic acid supplementation. It's worth discussing with a GP if you have specific fertility concerns.
Who developed it?+
It's developed by a fertility specialist clinic — specifically a Harley Street fertility specialist — giving it a more clinical, evidence-referenced positioning than a general prenatal repurposed for conception. It's taken as capsules per the pack instructions with 400mcg folic acid included.
Does it interact with medication?+
Its broader ingredient list — including CoQ10, selenium, zinc and vitamin D alongside folic acid — means there's more to check against any existing medication, so it's worth reviewing with a GP if you're on other treatments, particularly if you have specific fertility concerns being investigated.
Guides that mention this
When to See a GP If You're Struggling to Conceive
It's normal for conception to take up to a year. Here's the actual NHS guidance on when 'give it more time' should become 'go see a GP'.
Folic Acid Before Pregnancy: How Much, and When to Start
400 micrograms, started before conception, continued to week 12 — that's the standard advice. Here's who needs a different dose, and why timing matters more than people think.
Reviewed by
Sepehr
Software engineer, soon-to-be dad, uncle to four — the tech-obsessed half of the two of us testing this stuff. Currently building this site with my wife, ahead of our own baby arriving.