
0-3mo
Newborn: what to buy
What to expect
The first three months are largely feeding, sleep (or the lack of it), and working out what your specific baby actually needs versus what the internet says every baby needs. A lot of newborn gear gets used constantly; a surprising amount gets used once or twice and then sits in a cupboard.
Why get this sorted now
A reliable way to feed (bottles or a good pump if you're expressing), a safe sleep setup, and a handful of well-fitting sleepsuits get used every single day — they're worth spending a bit more to get right. Everything else can reasonably wait until you know your baby's actual habits.
What to buy first
- A safe sleep setup — a firm, fitted-sheet-only crib or Moses basket, sorted before you come home.
- Feeding bottles (and a steriliser) even if you plan to breastfeed, as a backup.
- A small starter set of sleepsuits and muslins — you can always buy more once you know the sizing.
Typical spend for this stage
~£1,500
Rough estimate, based on one pick per essential category — not every option on the page.
What you could do without
- A wipe warmer, bottle warmer, and other single-purpose gadgets — most parents report using these a handful of times before abandoning them.
- Newborn-size clothing in bulk — many babies are through 0–3 months within weeks; buy less than you think in the smallest sizes.
- A dedicated baby bath before you've tried the sink or a bath support — some babies are perfectly happy without one.

Feeding Bottles
Essentials: Closer to Nature Baby Bottles, Pack of 2, 260ml
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Swaddles & Sleepsuits
Essentials: Swaddle UP Original, 1.0 Tog
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Nappies & Wipes
Essentials: Baby-Dry Nappies, Jumbo+ Pack
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Bath Essentials
Essentials: Shnuggle Baby Bath
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Sterilisers
Essentials: Electric Steam Baby Bottle Steriliser
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Changing Bags
Essentials: Duo Signature Changing Bag
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Nursing & Feeding Pillows
Essentials: My Brest Friend Original Nursing Pillow
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Travel Systems & Pushchairs
6 options to compare
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White Noise & Sleep Aids
Essentials: Baby White Noise Soother
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Postpartum Recovery
Essentials: Cold & Warm Post-Birth Relief Pad
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Baby First Aid & Health
Essentials: ThermoScan 7+ Compact Ear Thermometer
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Muslins & Burp Cloths
Essentials: Essentials Muslin Squares, Pack of 3
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Formula Feeding Prep
Essentials: Perfect Prep Pro
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Baby Monitors
Essentials: VM901 Smart Wi-Fi Video Monitor
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Infant Car Seats
6 options to compare
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Baby Carriers & Slings
6 options to compare
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Bedside Cribs & Moses Baskets
Essentials: SnuzPod4
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Bouncers & Rockers
Essentials: mamaRoo 5.0
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Hospital Bag Essentials
Essentials: HPA Lanolin Nipple Cream
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Breastfeeding Accessories
Essentials: Nipple Balm 25g
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Double & Twin Buggies
Essentials: Venus Prime Double
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Dummies & Soothers
Essentials: Original Soother
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Playmats & Baby Gyms
Essentials: The Play Gym
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Breast Pumps
6 options to compare
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