Essentials Muslin Squares, Pack of 3

aden + anais popularised the oversized muslin in the UK market, and their Essentials range is still the size benchmark: at roughly 70x70cm, these are noticeably bigger than supermarket own-brand muslins, which means they still work as a light swaddle, pram cover or breastfeeding cover once a baby's grown past needing one purely for burp duty. The 100% cotton muslin weave gets softer with every wash rather than staying stiff, and it's breathable enough not to overheat a newborn if used as a light cover.

Against Tommee Tippee's Comfi-Time muslins, the difference is mainly size and price: aden + anais squares are larger and more expensive per cloth, which matters if you want fewer, more versatile cloths rather than a big cheap stack purely for wiping up.