Conceive Plus
Fertility Support Supplement
7/10 overallAround £18 for a month's supply
A mid-priced conception vitamin combining folic acid with CoQ10 and folate, positioned between the budget and premium ends of the category.
The verdict
Conceive Plus's supplement combines folic acid with a modest dose of CoQ10, sitting price-wise between Pregnacare Conception's basic formula and Zita West's premium option. Best as a middle ground if you want a bit more than bare folic acid without paying full specialist-tier pricing. It uses standard synthetic vitamin forms and has fewer extras than the premium tier.
Conceive Plus is best known for fertility lubricant, and its supplement range takes a similar mid-market position: folic acid plus a modest addition of CoQ10, sitting price-wise between Pregnacare Conception's basic formula and Zita West's premium clinical option in this category. It's a reasonable middle ground if you want a bit more than the bare NHS-recommended folic acid dose without paying for a full specialist-developed formula.
Compared with Wild Nutrition's food-grown approach also in this range, Conceive Plus uses standard synthetic vitamin forms rather than whole-food-sourced nutrients — cheaper to produce and buy, though some people prefer food-grown formulations for digestibility. As with all conception supplements in this category, the core evidence-backed ingredient remains folic acid; everything else is a reasonable-but-unproven addition.
Is the Fertility Support Supplement worth it?
- Reasonable middle ground on price versus basic and premium options
- Includes CoQ10 without full premium-tier pricing
- From a brand well established in the fertility category generally
What are the downsides of the Fertility Support Supplement?
- Uses standard synthetic vitamin forms, not food-grown
- Fewer additional nutrients than the premium Zita West formula
- CoQ10 addition has limited direct evidence for conception outcomes
Specs
- Dosage
- As per pack instructions
- Format
- Capsules
- Folic acid
- 400mcg
- Positioning
- Mid-priced, between basic and premium tiers
- Additional actives
- CoQ10, folate
How we scored it
Nutrient Completeness
Coverage of folic acid, zinc, vitamin D and other conception-relevant nutrients at recommended doses.
Covers folic acid plus a modest CoQ10 addition, less comprehensive than the premium tier.
Tolerability
How easy the supplement is to take and digest without side effects.
Standard capsule format, generally well tolerated.
Value for Money
Cost per month relative to what you get.
Reasonable middle-ground pricing between basic and premium options.
Weighted by importance for this category — see our editorial policy for how we test.
How this review was done
We haven't used the Fertility Support Supplement ourselves yet. This review is built from Conceive Plus's published specifications and product information, and scored the same way as everything else on the site. We'll update it, and the badge above, once we've tested it hands-on.
How it compares
|  |  |  | |
|---|---|---|---|---|
| Price | Around £18 for a month's supply | Around £30 for a month's supply | £38.00 (30-day supply) | Around £2 for 90 tablets |
| Overall score | 7/10 | 7.2/10 | 7/10 | 7.7/10 |
| Dosage | As per pack instructions | As per pack instructions | As directed, typically 3-4 tablets daily | One tablet daily |
| Format | Capsules | Capsules | — | Small tablet |
| Folic acid | 400mcg | 400mcg | — | 400mcg (NHS-recommended dose) |
Frequently asked questions
What does Conceive Plus add over a basic folic acid tablet?+
It adds a modest dose of CoQ10 alongside folic acid, sitting price-wise between Pregnacare Conception's basic formula and Zita West's premium clinical option. It's a reasonable middle ground if you want a bit more than the bare NHS-recommended folic acid dose without paying for a full specialist formula.
How does it compare to Wild Nutrition?+
Conceive Plus uses standard synthetic vitamin forms rather than Wild Nutrition's whole-food-sourced nutrients — cheaper to produce and buy, though some people prefer food-grown formulations for digestibility. It's from a brand well established in the fertility category more broadly, best known for its fertility lubricant.
Is the CoQ10 addition proven to help conception?+
As with all conception supplements in this category, the core evidence-backed ingredient remains folic acid; the CoQ10 addition has limited direct evidence for conception outcomes and is best treated as a reasonable-but-unproven extra rather than a guaranteed benefit, alongside a modest additional folate dose.
Guides that mention this
When to See a GP If You're Struggling to Conceive
It's normal for conception to take up to a year. Here's the actual NHS guidance on when 'give it more time' should become 'go see a GP'.
Folic Acid Before Pregnancy: How Much, and When to Start
400 micrograms, started before conception, continued to week 12 — that's the standard advice. Here's who needs a different dose, and why timing matters more than people think.
Reviewed by
Sepehr
Software engineer, soon-to-be dad, uncle to four — the tech-obsessed half of the two of us testing this stuff. Currently building this site with my wife, ahead of our own baby arriving.