Best Conception & Fertility Vitamins UK
Holland & Barrett's plain folic acid tablets (£2, the cheapest by far) are worth naming first, because they meet the exact NHS-recommended dose for anyone trying to conceive and nothing more — a genuinely sufficient starting point if you're also taking a separate vitamin D supplement, as NHS guidance suggests. Pregnacare's conception tablets (£12.99) build on that same core dose with zinc and vitamin D included in one tablet, and it's the best-selling option in this category for a reason: well-evidenced, NHS-familiar, and easy to keep restocking.
Conceive Plus (£18) sits in the middle, adding CoQ10 and folate alongside the standard folic acid dose without full premium pricing, though the evidence for CoQ10 specifically improving conception outcomes is limited. Zita West's Vitafem (£30) and Wild Nutrition's Fertility Support (£38) both go further still — the Zita West clinically-informed with a broader antioxidant profile from a fertility specialist clinic, the Wild Nutrition in a gentler food-grown form for anyone sensitive to synthetic vitamins.
Proceive's Max Women sachets (£53.5, the priciest here) are pitched specifically at women over 35 or who've been trying for over a year, with a higher-dose formula including inositol and choline.
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Full comparison
 |  |  |  |  |  | |
|---|---|---|---|---|---|---|
| Price | Around £30 for a month's supply | £38.00 (30-day supply) | Around £2 for 90 tablets | £12.99 (30 tablets) | £53.50 (30 sachets) | Around £18 for a month's supply |
| Overall score | 7.2/10 | 7/10 | 7.7/10 | 7.7/10 | 6.8/10 | 7/10 |
| Dosage | As per pack instructions | As directed, typically 3-4 tablets daily | One tablet daily | 1 tablet daily | — | As per pack instructions |
| Format | Capsules | — | Small tablet | — | — | Capsules |
| Folic acid | 400mcg | — | 400mcg (NHS-recommended dose) | 400mcg | — | 400mcg |
The verdict
If you just want to meet the NHS-recommended dose as cheaply as possible, Holland & Barrett's plain folic acid does exactly that — just add a separate vitamin D supplement alongside it. For most people, Pregnacare's conception tablets are the better all-in-one at a still-modest price. Only step up to Zita West, Wild Nutrition or Proceive if you have a specific reason to — sensitivity to synthetic vitamins, working with a fertility specialist, or you're over 35 or have been trying for more than a year — since none of the premium options here have stronger evidence of improving conception rates than basic folic acid supplementation alone.
Read the full reviews
- Zita West Vitafem — Premium Fertility Multivitamin for Women review →
- Wild Nutrition Fertility Support For Her review →
- Holland & Barrett Folic Acid 400ug Tablets review →
- Pregnacare Conception Vitamin & Mineral Tablets review →
- Proceive Max Women Advanced Fertility Supplement, 30 Sachets review →
- Conceive Plus Fertility Support Supplement review →